You have now built a foundation for Facebook marketing. This is great! But let’s get to the next level.

Today we will discuss how to increase your Facebook performance. This will allow you to gain more followers, engage and drive traffic to the website click here.

We have a post that will help you get started with Facebook or social media. This post will show you how to get started with social media.

Let’s begin with the goals.

How to determine your Facebook Marketing Goals

To increase your followers and improve engagement, one of the first steps is to define your goals.

Each business has its own goals. However, I bet you want more people to like/follow your site, more engagement, and more sales. These are the goals that we will be working on in this blog.

Increase your Facebook followers/likes

Everybody wants to have more followers. You don’t need me to explain why you need more Facebook fans. But, just in case, likes and followers build trust with people who look at your Facebook Page before they choose a business.

Your Facebook followers will likely grow as your business expands. There are many things you can do on Facebook to increase your followers.

Facebook “Like” Campaigns.

A Facebook “like” campaign is something you’ve likely seen before. A “like” campaign is exactly as it sounds: an ad campaign that uses Facebook to help you find more people interested in your business and get them to like your Page.

You can pay per 1,000 impressions for “Like” campaigns.

While targeting specific or interest-based audiences is common, it is best to leave that to social media advertising professionals. You could waste money if you target the wrong people.

Invite friends who like your Facebook posts to Like Your Facebook Page.

It is easy and works well since invited people are already interested in your company.

Here are some ways to invite people to like your Page who liked your posts:

  • Check out a previous post.
  • Click/tap to see a list of people that liked or reacted to your post.
  • A screen says, “Invite you to like [your Page].” Mine says, “Invite you to like RevLocal.”
  • Look for the inviting word. Click/tap this to invite.

You can use Facebook Pages Manager on your smartphone to do this all night until you fall asleep. Or you can ignore it. It’s up to you. There are many hobbies that we all enjoy, I suppose.

This is a great and easy way to increase your followers. Try it. Let me know what you think.

You can invite Facebook friends or employees to like your Facebook page.

Add the Facebook icon “like” to your website.

The Facebook “like” icon can be added to your website. This will encourage people who came across you via a search to connect with your business on Facebook.

You can also link your Facebook page in emails to drive more traffic to your Facebook page. If you want to increase your Facebook followers, you should link to your Facebook Page whenever you feel it is appropriate.

Increase your Facebook Engagement

It cannot be easy to get more engagement. Although everyone wants to be viral, most businesses focusing on social media marketing will see engagement grow steadily the harder you work at it.

Besides, going viral is short-lived. It is better to increase engagement steadily than to see one big spike and then watch it plummet back to the level before you went viral.

Let’s improve your engagement.

These are some of the ways you can increase Social Media engagement.

Ask people to answer your questions in the comments.

Ask for likes and shares. It seems so simple, right? It is. Ask your followers for likes and shares.

You can create a contest. For a chance to win a coupon code or discount, ask your followers to share and like a post. Follow Facebook’s promotion guidelines. Click here for more information on social media contests.

When someone mentions you or shares one of your posts, “Like” it

Don’t forget “like” positives and resolve negatives.

Make visual posts. Videos and images get more engagement than text-only posts.

Be consistent. Social Media favors family and friends over brands, so you must be consistent to ensure that your posts are seen. Your followers may forget about you if you don’t post regularly. You can keep your business fresh by posting regularly to your Social Media Newsfeed. Here are some guidelines for how often you should post.

Take what has worked in the past. Take a look at the posts that received high engagement in the past. You should post more of those posts if they resonate with your audience.

Find the best time to post. You can test posting times to determine when you get the most engagement.

To increase your reach and engagement, you can use Facebook advertising.

Increase traffic to your website

Social media is a great way for you to increase website traffic and direct people to pages on the site that are specifically designed to assist your customers during the purchasing process read more.

Here are some ways you can do it.

Send updates about your business hours. Your Social Media fans will be notified whenever you change your hours, whether for winter holidays or if your hours are shortened/lengthened for any other reason

Share blog posts. Share new posts on Social Media if you have a blog.

You can link to your website page containing that item and let your followers know that you have something new!

Please share your promotions. Are you running a promotion? Send a link to the coupon or landing page to your Facebook fans.

Your Social Media Page can be used to add links to your website. Social Media allows you to add your website and add links in the About and Our Story sections. So take advantage of this feature.

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