When you are scrolling through social media sites, don’t you come across ads about products? And then you click on them and they direct you to the website where you can buy those products. This kind of advertising is known as pay-per-click advertising. By pay-per-click marketing, you can grow your business and reach new customers. What makes it special is that you pay the advertiser a fixed amount of money for every click. 

What is pay-per-click marketing (PPC)?

PPC or pay-per-click marketing is a digital marketing technique to increase traffic to your website. It is a “paid” way of increasing the growth of your company. In a way, you are buying visits to your website. It is a great way to expand your reach and create new customers. This method is also a great way of advertising new products and reaching the audience. Pay-per-click services are useful to increase your reach. 

Types of pay-per-click–

Following are the types of pay-per-click marketing:

1. Paid Search Marketing

This is a kind of marketing in which you pay the search engines to display on top of the search when the user looks up certain keywords. E.g. Google AdWords displays your advertisement to those who looked up a particular keyword. You can run successful campaigns through paid search marketing. 

2. Display marketing

This is done by creating banners, posts, and images that are displayed on different web pages. If a web user comes on the web page and finds it attractive, then it directs the user to your website. Display marketing can be used to bring new customers and promote your products. 

3. Social media marketing 

In this kind of marketing, we use Facebook and Instagram to promote your products. The PPC strategy works better on social media as a huge number of users regularly use social media. With this marketing, you can reach your target according to different demographics, activities, and interests.

4. Retargeting PPC

Do you remember the last time you allowed cookies before accessing a website? These cookies are used by websites to track your preferences. Now, retargeting PPC uses those cookies to show the user some specific ads. Retargeting PPC is a part of display advertisements, social media advertisements, and email marketing.  

• Price comparison marketing

This is used by websites to compare prices and features of a particular product or service such as hotel rooms or insurance. Users can click on the offer that they prefer and jump directly to the website and get the service/product. 

How is pay-per-click useful for your company?

With successful PPC campaigns, you can gain more revenue and generate faithful customers. Here are how PPC can be beneficial to your company:

• Help you to reach the target audience with particular demographics, interests, age, gender, etc. 
• It is measurable as you can track how many people clicked on the advertisement and reached your web page. This data can be used to run analyzed for further uses and planning future campaigns. 
• Makes your company connect  to fresh faces and  make new clients 

• It can be paired up with other services like SEO to further expand your business
• It saves up money as you pay only when the customer visits your website
• By tracking impressions and the number of clicks on every keyword, lots of data can be collected for future marketing options
• Helps in branding the company 

Want PPC services?

If you are looking for pay per click marketing services in India, here is a list of top service providers in India:

• Oxedent
• ROI Minds
• White Digital 
• Xtreme Ads
• Ratan Jha Digital 
• And many more

One of the leading pay-per-click service providers in Delhi NCR is Agio Support Solutions. They provide you services that will make customers get attracted to your website and you will gain more profits. With PPC services. We will help you reach your target audience and achieve your goals. Contact us now to get more details!! 

Final thoughts 

To grow a business, it is necessary to keep growing customers and adding new loyal customers to the family. By PPC marketing, you can attract more audiences and promote your products. Combining PPC with SEO services will help your company reach new heights of success. Agio Support is the best ppc service provider in Delhi NCR providing excellent marketing services to increase your reach and get more revenue.