digital marketing course

We’re developing new solutions to assist online buying more seamless as numerous businesses grow and strengthen their web presence. That’s why we’re introducing Facebook Shops and investing in features across our applications that encourage people to purchase and make online purchasing and selling easier.

Facebook Shops is a mobile-first commerce platform that allows businesses to launch a free online store on Facebook and Instagram simply. Shops allow you to pick and choose which of your products to display, sell with product groups, and convey your brand storey with custom fonts and colours. You’ll be able to communicate with consumers via WhatsApp, Messenger, or Instagram Direct in Facebook Shops to answer inquiries, provide assistance, and more.

The goal of Facebook Shops is to bring millions of small businesses online after the coronavirus outbreak forced many to close their doors. Facebook is attempting to compete with Amazon, the world’s largest e-commerce retailer, directly or indirectly. The new Shops feature has the potential to boost Facebook’s ad revenue. Due to the coronavirus outbreak, Facebook’s ad revenue stayed flat in the first three weeks of April.

Instagram Ads setup

Instagram presently has over a billion active users monthly. It is only one of many astounding statistics. It’s also the second most popular social networking site (after Facebook) and continues to expand. For most businesses, advertising on Instagram is now a requirement.

Instagram is one of the very impactful social media platforms for advertising. It has developed to be an advertising platform that rivals its parent firm, Facebook. Statista says the site will likely surpass one billion users by 2023. Sharing amazing images and high-quality photos is your best bet for Instagram success. You’ll be engaging with your intended customers in no time if you include a customised or targeted hashtag.

On Instagram, there are more than 200 million business profiles, and that figure isn’t going down any time soon. It’s all for a good reason that the platform has exploded in popularity. Instagram’s ad revenues might reach $18.16 billion by 2021, proving that marketers recognise it’s worth it. Instagram is not only rapidly expanding, but it is also generating significant revenue for businesses. It’s drawing a slew of huge companies because the cost of advertising there is well worth it. Even if you’re not a multibillion-dollar corporation, you should still use Instagram ads (if not more important).

LinkedIn Marketing

Today, LinkedIn is a dynamic social networking platform where users can connect, share ideas, connect digitally, and advance their careers. Furthermore, LinkedIn has over 774 million members in over 200 countries and territories worldwide. LinkedIn is a strong social networking platform for connecting with professionals and businesses, boosting brand identity, and promoting goods and services through business-to-business marketing. Any thorough social media plan should include it. LinkedIn marketing may be an efficient way to raise your company’s profile if done correctly. Overbearing approaches and “sales” are often not well appreciated. Rather, companies that use their industry expertise to establish themselves as thought leaders in their field are more likely to succeed.

LinkedIn is the finest place to find and hire top-tier talent for your company. You can have a separate careers page on your company page to advertise your job openings and identify the relevant candidates. As if that weren’t enough, LinkedIn additionally assists you in locating the best prospects for your company. Professional reviews and recommendations are available for those in the same business line as you and those with adequate experience in the field.

Google analytics

It is a web analytics service that provides basic analytical tools and statistics for SEO and marketing purposes. The device, part of the Google Marketing Platform and is free, is available to anyone with a Google account. Google Analytics is an impactful tool that tracks a website’s performance and collects data about its visitors. It can help businesses determine the most popular sources of user traffic, evaluate the success of the marketing activities and campaigns, identify patterns and trends in user engagement, track goal completions and obtain other visitor data such as demographics. Google Analytics allows you to track a wide range of essential information. You may follow your internet marketing methods, onsite content, user experience, and device functionality. These figures show you what works and, more importantly, what doesn’t. You can create a remedy once you’ve identified any issues with your site. Google Analytics provides you with the data you need to make your website the best it can be.

YouTube Marketing

Through YouTube digital course is the procedure of promoting businesses and products on YouTube’s platform by publishing useful videos to a company’s YouTube channel or by purchasing YouTube adverts. The key to Internet success is producing high-quality material that people want to view and share with their friends and family. YouTube provides a home for small businesses’ videos, presentations, demos, and client testimonials. People watch your video on YouTube, comment on it, and even share it with other social media networks. Multiple videos are required for effective YouTube marketing. Don’t expect to get significant results by uploading only one video. 

YouTube marketing promotes businesses and products by uploading relevant videos to a company’s YouTube channel or purchasing YouTube advertisements. The key to Internet success is producing high-quality content that people want to watch and share with their friends and family. Small businesses may use YouTube to host their films, presentations, demos, and client testimonials. People watch your YouTube video, leave comments, and even share it on other social media platforms. Effective YouTube marketing necessitates the use of multiple videos. If you only post one video, don’t expect to see significant results. You can have a successful YouTube career without a college degree if you create compelling and motivational content for your audience. You also don’t have to be a certain age to start your channel. Aside from that, anyone, young or old, can create a YouTube channel.


In this article, we had a very informative discussion about some important digital course modules for your career, including facebook shops and services, Instagram ads setup, LinkedIn marketing, google analytics and youtube marketing. Take Future Connect’s digital course to learn more about them. 

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